For our client, the Ministry of Foreign Affairs, we created a comprehensive branding package for their regional, multinational event called the “Prespa Forum Dialogue.”
Due to tight deadlines, the design phase was split into two stages: (1) creating a logo that could be immediately presented to the public by Minister Bujar Osmani, and (2) detailed branding, including various brand elements for promotional materials and event space decoration.
About PFD
With the signing of the Prespa Agreement, the Treaty of Friendship, Good Neighborliness, and Cooperation with Bulgaria, and the Ohrid Framework Agreement, North Macedonia stands as a unique example of a country that has offered concrete solutions and demonstrated a creative approach to resolving open bilateral issues with neighbors and shaping its internal governance.
The primary goal of the Prespa Forum Dialogue (PFD) is to establish itself as a platform for formal and informal meetings of political leaders, prominent individuals from academia, business, and media, as well as representatives of civil society, with a focus on youth organizations, from Southeast Europe and the broader international community. The forum fosters discussions, exchanges of opinions, experiences, and ideas, and proposes solutions to pressing regional and global issues.
Main Logo
The Prespa Forum Dialogue emblem consists of two parts: a symbol (left) and text (right).
The symbol is a yellow square, inspired by the flag of North Macedonia and blended with the color of the stars on the European Union flag, symbolizing our strategic goal of EU membership.
Within the square is an upward and rightward arrow in dark blue, a mix of colors from the Ministry of Foreign Affairs, the NATO flag, and the dark blue of the EU flag. The arrow’s orientation represents North Macedonia’s constant drive for progress—always moving forward and upward.
The textual part includes the words “Prespa Forum Dialogue” translated into Macedonian, Albanian, and English, reflecting the multicultural nature of the country.
Together, these elements form a unique logo that is memorable, modern in design and aesthetics, and versatile for use across various surfaces.
Event Branding Materials
