Skopje Photo Week was an exciting challenge for us, as it required a fast-paced strategy that could be implemented in a very short time. One month before the event, we jumped in with full force, handling strategy, design, video production, and paid social media ads to inform the Macedonian photography community about this traditional yet rebranded event.
The challenge was twofold: a tight timeline combined with the complete rebranding of an event well-known to the local audience. The strategy focused on establishing the new brand while engaging the local audience through a prize competition for selecting the best photograph.
We believe the ultimate goal was achieved, based on the communications evaluation: over 200,000 users reached on Facebook and Instagram, more than 1,000 photos submitted to the contest, and 130 active participants who attended the event live.
In the gallery, you can view some of the designs we used:
Some of the videos:
